By Lawrence Solomon – Re-Blogged From Financial Post
The role of social media in business marketing has been steadily growing. These days, you will have a hard time finding a business without a Twitter, Facebook, or Instagram account, with good reason. Social media is a quick, easy, and relevant way for companies to get their names and content out there. But, using social media to market a business can get time-consuming. A lot of the time, many small companies cannot dedicate the time and staff to maintaining an effective social media marketing plan. Social media marketing involves regular posts and updates as well as regular monitoring of customer participation.