Death of Local Newspapers in Five Years

By Cathy Burke – Re-Blogged From Newsmax

The top editor at the New York Times is predicting the death of local newspapers in five years, lamenting it as “the greatest crisis in American journalism.”

In remarks to the International News Media Association’s “World Congress of News Media” last week, Times executive editor Dean Baquet speculated “their economic model is gone.”

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Using CTAs in your Press Release

By MIchael Santiago- From Newswire

When writing a press release, it must be clear to you what you want to achieve at the end of the campaign. If you’re just after earning media coverage and forgetting your target customer, your campaign is most likely to fail.

Click here,” “sign up,” or “subscribe” are just a few examples of a call-to-action (CTA). A release without a concrete CTA falls flat. You will not be able to tell your readers what you want them to do.

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