By David Siegel – Re-Blogged From WUWT
How do we measure success in helping people understand the climate issue? I don’t think we can measure it by unique visits to WUWT or various videos that many of us know well. But they simply attract the same audience over and over. I think the only way to measure success is by somehow measuring minds changed. This is a quick announcement of a new video I recently released, my philosophy on how to change minds, and a request from the community to help me with some data science.
My name is David Siegel. In 1991, I wrote a book explaining how the greenhouse effect worked and how we have to cut back on CO2 emissions or suffer dire consequences. Then, in about 2014, a partner at a green fund told me “the science is settled.” That prompted me to revisit the subject, and I was surprised to find that the data didn’t support the “common wisdom” that I had believed for so long. So I started reading papers, blogs, and web sites like WUWT.